By Lisa Henthorn, V.P. Marketing Communications
It’s not often a company can boast its inclusion in a published piece of professional text. It’s far less often they can say the pages of that text are chock-full of studies about how brilliant ideas and inventions can be transformed into innovations and breakthroughs that make a real impact. Proudly, Eyefreight can say both, having recently been featured in Henk van den Breemen’s “Breakthrough: From Innovation to Impact.”
Highlighted in Chapter Two: Innovations in Global Logistics, “Breakthrough” demonstrates how Eyefreight partners with the University of Eindhoven in the development of software algorithms for the company’s comprehensive transportation management system (TMS), which enables brands like Heineken and Tata Steel to redesign and maximize the overall efficiency of their respective supply chains.
Together with Paul Baan of the Noaber Foundation and Pieter de Rijcke of De Hoge Dennen, Henk van den Breemen released “Breakthrough: From Innovation to Impact” in December 2014. The book explores a wide range of case studies in the world of business, philanthropy, diplomacy, economics, investing, geopolitics, media, agriculture, logistics, technology and healthcare to examine the mechanisms that lead to genuine breakthroughs, revealing how innovations and breakthroughs succeed or fail.